Erdem's S/S 2008 Collection for London Fashion Week is understated beauty. He was awarded the coveted New Gen Fashion Award last year and the sponsorship has clearly gone far. This young designer has progressed his work to achieve a wearable, femininity to a collection that can arguably compete with the likes of Stella McCartney and Chloe. It only seems fitting then that such a collection should be stocked in the superb Bluebird, with it's eclectic interior and bright space, the King's Road boutique is the rightful place to offer a young designer the chance to grow.
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