Dominique Gonzalez-Foerster

So why did Ghesquière chose to collaborate with a celebrated French artist rather than a renowned architect? Gonzalez-Foerster's work transfers well into the brand's forward-thinking experimental values. Her work, Séance de Shadow II (1998) was recently displayed at the Tate Modern, London for the exhibition 'The World as a Stage'. When the audience enters the room it triggers light sensors which casts their shadows upon the wall, including them into the art itself. It highlights the people and makes them conscious of themselves, like actors feel upon a stage. This conscious use of light, and in subsequent work, moving images is a way of bringing the consumer into a user generated experience, they are creating the shopping experience rather than simply being part of something static, overall making them feel warm and comfortable in their surroundings.